Tuesday, October 29, 2019

The Evolution of Reggae's Royalty 1st Lady, UNA MORGAN





The Evolution of Reggae's Royalty 1st Lady, UNA MORGAN
MPR CONSULTING - Amid the 2015 historic Catch A Fire tour uniting Reggae's legendary families Morgan Heritage, Marleys and Riley's (Tarrus Riley), Morgan Heritage's 1st lady Una Morgan fell ill and removed herself from the limelight to focus on both her physical and mental health. And like a phoenix rising from the ashes, the accomplished daughter of veteran reggae crooner Denroy Morgan is now soaring to new heights.
Evolutionthe gradual development of something
 Growth, introspection, and faith has given the songstress a fresh outlook on her life, and her self-reflection gave birth to "Evolution", the lead single from her highly anticipated “Ragga Princess” solo album. “EVOLUTION is a testimony of my life until now. A lot of us as human beings have to go thru a rude awakening to really see what life is all about. We go thru challenges to find ourselves all the time. This song tells my story and I truly believe a lot of folks will be able to relate. I Am Ready!” EVOLUTION to da world!" - explained the effervescent singer-songwriter.
Produced by Hakim Abdul Samad and written collaboration by Una Morgan, Myzel Faison (Hood Pres), Jahdiel Morgan (Jah D), and Beada Briglia, the stirring single features rappers Hood Pres and Jah D alongside Una Morgan.

Didn't know who I was supposed to be
Didn't know who I was
Being the girl I thought I should be
Put my life on pause
At times I didn't feel right living in my own Mind
Evolution is now available on all major streaming platforms and digital outlets 
https://smarturl.it/unamorgan-evolutionhttps://smarturl.it/unamorgan-evolution

Wednesday, July 3, 2019

Community Mourns Loss of 2019 Festivals: Reggae on the River and the Sierra Nevada World Music Festival





By Shelah Moody


“Reggae on the River and the Sierra Nevada helped to groom me into the musician I am today. It saddens me to lose such dynamic festivals/reggae family gatherings as these.” —Alreca Whyte, Groundation the Next Generation 
  

          “Reggae on the River has been canceled. Refunds will be issued to all ticket holders within 10 business days.” 
     This is the message that currently pops up when you log on to reggaeontheriver.com. 
        On June 17, it was announced that Reggae on the River 2019, which had been scheduled for Aug. 2-4, at French’s Camp Piercy in Redway, CA,  had been canceled. 
           Reggae on the River was established in 1984 as a benefit for the Mateel Community Center, which had been ravished by fire.     
           In 2018, Reggae on the River Festival announced a  new strategic partnership with the country’s leading marijuana magazine, High Times Productions,  to grow the iconic music and culture celebration.
         “High Times had exclusive right to produce the event as of 2017, so it was their decision wholly to cancel the event,” said Eryn Snodgrass, Mateel Community Center board treasurer, and production assistant. “They didn’t provide us with a lot of reasons, but from what we can gather and from what they told us, they were facing another large loss in spite of their efforts. It really came down to, they weren’t getting the ticket sales and the interest and the support of the community for them to produce the show.” 
          A key question remains: will Reggae on the River 2020 and subsequent festivals take place?
          “We at the Mateel are certainly hoping that we can carry it on in one way or another,” said Snodgrass. 
“We have to get out of our production contract, and (High Times) has indicated that the Mateel might have the option to do the festival again, wherever it might be. They’ve indicated that they want to do what’s best for the Mateel, for sure. I can’t really speak beyond that, because we are still in the contract with them.” 
       Snodgrass said that the Mateel community will indeed produce an event the weekend of Aug. 2-4 2019, called “Reggae Legacy,” a tribute to one of Reggae on the River’s founders, Carol Bruno, who passed away this year.  
          “This event will be in honor of Carol Bruno’s life,” said Snodgrass. “We wanted to honor Carol and everything she did for Mateel and Reggae on the River. It will be flown under the “Mateel Forever” banner. It will be billed as “Reggae Legacy,” and you can look at our Facebook page, https://www.facebook.com/mateel/
for all the breaking news. We’ve just announced Toots and the Maytals for Sunday, Aug. and we will be announcing the headliner for Sat. Aug. 3 on Wednesday, July 3. It will be back to back nights at Mateel Hall.”   

Image may contain: text that says 'MATEEL FOREVER SUNDAY AUGUST 4 Reggae TOOTS & THE MAYTALS Legacy SATURDAY AUGUST 3 PYRAMID &THE BEBBLE ROCKERS MATEEL HONORING THE LIFE OF Carol Bruno COMMUNITY CENTER CA'

     At press time, High Times could not be reached for comment.
     The cancellation of one of Northern California’s most popular music festivals marks the end of an era.  Since 1984, Reggae on the River, a three day summer celebration, has presented the best in music including the Marley family, Lucky Dube, Steel Pulse, Toots and the Maytals, Beenie Man, Groundation, Fenton and the Reggae Angels, Johnny Clegg, Marcia Griffith, Lady Saw, Judy Mowatt,  Oliver Mtukudzi and more.  




 It was indeed a sad day for musicians, performance artists, writers, photographers, producers,  stage managers, sound engineers, vendors volunteers and especially concertgoers and campers. Naturally, the loss of revenue generated by the festival will impact not only the Mateel Community Center, a non-profit, but also hotels, restaurants and other local businesses near Redway.
   



  Sadly, a few months prior to the cancellation of Reggae on the River, the organizers of Sierra Nevada World Music Festival, held annually in Boonville, CA during Father’s Day Weekend/Summer Solstice in June, announced its cancellation. (www.snwmf.com). Sierra Nevada, which had been going strong for 26 years, was canceled this year due to the illness of its founder and organizer, Warren Smith.




  The 2019  Island Reggaefest, (https://www.islandreggaefest.com/) an annual celebration of Caribbean and Pacific Island culture which had been going strong for seven years in Santa Clara, CA, was also canceled.  





         “Reggae on the River was THE place for young and old to gather and celebrate the awesome powers of reggae music.” said Harrison Stafford, founder and lead vocalist of Groundation.  “I can remember going to the festival throughout the 1990s as a place where like minded people witnessed great performances by the legends straight out of Jamaica. This fueled me personally through high school and into university where I would form the group Groundation and eventually in 2003 we would perform for the first time at Reggae on the River. Later,  I would meet Carol Bruno and other members of Mateel Community and they would partner with us on local shows in the Humboldt area. Reggae on the River was an iconic festival that stood as the cornerstone of reggae music in the United States. Now it’s like, if Summer Jam In Germany or Rototom in Spain were to stop, there would be a hole, a vacuum we’re once thousands of soul searching people would gather in the name of unity and love through the magic that is Reggae music...today in Northern California,  we are a people without a festival
           Other  roots/reggae festival devotees, like singer Alreca Whyte, who has performed at both festivals with acts such as Sister I-Live, Fenton and the Reggae Angels and others, feel the loss.
 “I used to relish in the ability to be starstruck for a weekend. I remember planning my vacations to Jamaica so I'd always be here the first weekend in August for Reggae on the River and fit Sierra Nevada  in as well. I used to be frolicking around backstage with the other youth my age and hailing up the grownups like Della and Ralston Grant, Carol Bruno, who always greeted me with a smile and hug, MC Rocky Bailey, Jah Son—names are too many to mention. Reggae on the River will be greatly missed.” 


      Many veteran journalists such as Carmelita Harris, producer of Irie Vision TV reggae show, and Michael Ealey of Streetwise Radio would faithfully make the pilgrimage to Reggae on the River and  Sierra Nevada each year, documenting each act and attending press conference between sets.



        Harris said she noticed that Reggae on the River 2018 was challenged by a lower attendance rate and lack of security in the media parking area, which led to a renown photographer getting her equipment stolen. Harris said she will miss filming the international as well as upcoming artists that Reggae on the River presented. Harris said that despite last year’s shortcomings, Reggae and the River is still her favorite festival.
             Beverly Shaw, aka Sista Irie, a writer, photographer and radio personality from Austin, TX, has traveled hundreds of miles to cover Reggae on the River and Sierra Nevada.


          “The  2019 cancellation of two major U.S. roots reggae festivals does tremendous damage to our country’s ability to enhance and sustain the progress made in the past 25 years,” said Shaw. “Overall, the U.S. remains sadly deficient compared to Europe, Japan, and other countries in its ability to support the roots reggae message.
          “Reggae on the River and the Sierra Nevada World Music Festival ensured an ongoing education regarding the cultural roots of the original creatives. This process is critical to the future understanding and acknowledgment of reggae’s cultural evolution.”
      Perhaps more than anything, Reggae on the River was a communal experience, where people would gather to share music and good vibes, sharing food, water, rides and camping spaces and of course, stimulants such as ganja. The same with Sierra Nevada.
          “I started bringing my children to Reggae on the River as my family grew so they, too, could frolic with the youth their age,” said Whyte.
            “It was like a family tradition. It was such a part of the normalcy of life for me that their cancelation leaves a part of me empty. With the recent loss of some of reggae's great artists and musicians, this is just another blow to the conscious California vibes that we have all come to love. I grew musically because of these festivals. They were platforms that put normal girls like myself from my tiny seaside town in Belmont Westmoreland, Jamaica and put us in front of huge audiences. Reggae on the River and the Sierra Nevada helped to groom me into the musician I am today. It saddens me to lose such dynamic festivals/ reggae family gatherings as these.” 
         According to Shaw, Reggae on the River and the Sierra Nevada provided an atmosphere much like a family reunion where business, entertainment, and spiritual healing came together in a spirit of upliftment sorely needed in today’s times. 

          “I pray both festivals will find solutions in a spirit of one love and unity,” said Shaw. “In particular, I pray for the improved health of Warren Smith who devoted his life, along with wife Gretchen, to give us 25 years of unforgettable memories.”

Sunday, May 26, 2019

The Late Ones


(Laie, Hawaii) – Rising conscious reggae/hip-hop band The Late Ones have just released their single “Tell Me Not” via tastemaker label Easy Star Records. The band has been bubbling on the US reggae scene for a few years, while they  put together an album’s worth of material to release. Working closely with the Easy Star Records team over the past year, the group is finally ready to begin releasing material, starting with this single. A full album is due later this year.

Born in Gardena, California and based out of Laie, Hawaii,  The Late Ones harness something undeniably special. Brothers Tui Avei (Lead vocals), and Tau Avei (Vocals), along with cousin Josh Brunson (Vocals), are the voices of the group. Rooted in Samoan culture, and complemented by the group’s African American heritage, the familial bond between the three members transcends throughout the group’s conscious lyrics and catchy melodies. The name “The Late Ones” pays tribute to all of the late, great revolutionaries who have come and gone like Bob Marley, Tupac, Jimi Hendrix, Steve Biko, and John Lennon, just to name a few. It is the fusion of each revolutionary story, struggle, and message that inspires and resonates with The Late Ones’ own story, struggle, and love for all genres of music. That is the “L81Z” sound.

The band’s new single “Tell Me Not” is a soulful track about authenticity in relationships. Conscious lyrics flowing over a solid beat, a funky bassline, and smooth guitar licks create a sonic appeal reminiscent of great hip hop collectives like The Fugees and The Roots. “The inspiration behind ‘Tell Me Not’ comes from the unconditional love and support that we receive from that one girl who through thick and thin, has stood by your side,” says the band.

Recorded with Noah Cronin at his studio in Kalihi, Oahu, Hawaii, “Tell Me Not” came to fruition out of pure chance. “It really wasn’t a decision to record there, it just kind of happened to be perfectly honest,” says Tau. Imua Garza from The Opihi Pickers played the guitar licks over the track, and Tau notes, “we were very happy to have him bless the track for us.”

The Late Ones bring a youthful presence to the reggae community, along with a unique spin by bringing in old school hip hop to the mix. With their upcoming release, the band hopes to push their music and message beyond their tight knit homeland of Hawaii. They will hit the ground running this spring to tour across the US. Look out for upcoming tour dates here, and check out their new single “Tell Me Not” on Friday, May 24th via Easy Star Records.

Upcoming Tour Dates:
MAY 24 – Monterey, CA – Planet Gemini Taqueria & Club (Official Cali Roots After Party)
May 25 -- Stateline, NV -- Harrah's Lake Tahoe

Tuesday, May 7, 2019

San Diego Reggae Vegan Fest


                                           


San Diego Reggae Vegan Fest at Liberty Station on Sunday, July 21 Announces Reggae Superstars Third World, The Movement, Yami Bolo, Iakopo, and Many More, Plus Vegan Food and Drink, Speakers on Health and Environment

Every ticket sold feeds 10 children.

Go Vegan Radio (501(c)3) presents the 1st ever San Diego Reggae Vegan Fest on Sunday, July 21, 2019 at Liberty Station / NTC Park - Prebble Field from 12 noon to 9pm.

The headliner, Third World, celebrates 45 years as one of reggae's most iconic legendary bands. Third World is one of Jamaica's most consistently popular crossover acts among international audiences. Mixing in elements of R&B, funk, pop, and rock and, later on, dancehall and rap, Third World’s style has been described as "reggae-fusion."

With 10 Grammy nominations and a catalogue of charted smash hits, including (“Now That We Found Love”, ”96 Degrees in the Shade” and “Try Jah Love”), spanning over four decades, sold-out tours, a vibrant and loyal fan base and inspirational messages make this band a festival favorite.






Co-headlining at San Diego Reggae Vegan Fest is The Movement, a band formed in 2003, whose debut album "On Your Feet" has been heralded as one of the Top 10 Reggae Rock albums of all time. The Movement's "Side by Side" release in 2012 debuted at #2 on the Billboard Reggae Chart, followed a couple years after with "Golden", #1 on iTunes and #1 on the Billboard Reggae Chart, and voted 2016 Album of the Year by Surf Roots Radio. The Movement has performed at the Cali Roots Festival, Reggae Rise Up, Levitate Festival, One Love Cali Reggae Fest, and Closer to the Sun.

Also starring at this event is Yami Bolo from Kingston Jamaica, who has been releasing singles since the 1980's. He gained international acclaim in the mid-90's for his collaboration with Japanese reggae performer Miya led to 500,000 record album sales in Japan. The duo also won the title of Best Music Video in Japan in 1994. Bolo was a part of Damian Marley's 2001 Grammy - winning album and has collaborated with other top stars. He will be backed by Quinto Sol.

Southern California native Iakopo burst on the music scene in 2007 with the hit single "Let Your Light Shine". The artist signed with Sony Japan, and his 2016 hit "Touchdown" featuring Shaggy made him an international sensation. His new album "Waves", recorded in Hawaii, was just released featuring the single "Never Letting Go".

The line-up also includes Jamaican roots-reggae vocalist, songwriter, recording and performing artist, Empress Akua; local roots-reggae favorites, Prime LivityLamour & the Mystik Band fronted by General Jah MikeySensi Trails; and Drifting Roots. Line-up subject to change.

While reggae music is centerstage for concert activities, vegan food is centerstage in the festival with a veritable smorgasbord on tap from some of the area's top restaurants and chefs, some doing food demonstrations. Also, on tap will be a variety of unique beers, wines, and kombuchas in the 21+ garden, while the event is fun for all ages and children 12 and under are free.

Speakers will be on stage between musical performances and in the event's "Free College of Vegan Knowledge" — an area open to ticket holders and free to the general public, where health professionals, authors, activists, chefs, athletes, and poets will be scheduled throughout the day.

Each ticket purchased feeds vegan meals to ten hungry kids around the world through a partnership with Food for Life Global.

Non-Profit Go Vegan Radio has a rich history in event organization, starting in 1999 with the vegan "San Diego Fall-Fest" in Ocean Beach, followed by WorldFest—LA in 2000 (now VegFest LA). Along the way, there were vegan festivals in Orange County and the San Fernando Valley, and the World Vegan Summit & Expo in LA and Berkeley. LA Reggae Vegan Fest debuted last year, celebrating the vegan - or Ital - roots of reggae. The 2nd annual LA Reggae Vegan Fest is September 15th at MacArthur Park.

“Reggae Vegan Fests are committed to ‘One Love, All Species,’ for the animals, for human health, for environmental sustainability”, says event producer, Bob Linden, president of the non-profit: Go Vegan Radio Inc., “The ‘One Love’ philosophy includes the animals.”

Bay Area - based Linden is no stranger to San Diego. He was Program Director of 98.1 KIFM in the heyday of that station's greatest popularity around 1990. Bob was active in the animal rights community and at the forefront in defense of the seals and sea lions and the rookery in La Jolla. "Go Vegan Radio with Bob Linden", the first vegan talk show in mainstream media ever, started in 2001, and was subsequently heard on the Air America Radio Network, on KLSD and KCEO in San Diego, and K-TALK in Los Angeles, and CBS and Clear Channel radio stations across the country. It continues as a weekly podcast at www.GoVeganRadio.com

Tickets for the San Diego Reggae Vegan Fest are $25 in advance and $40 at the gate. Advance tickets are available at www.ReggaeVeganFest.com and on the Eventbrite ticketing platform. Kids 12 & under are free.
                       
Liberty Station / NTC Park - Prebble Field is located at 2455 Cushing Road San Diego, CA 92106.

For more information, contact info@ReggaeVeganFest.com

Friday, April 19, 2019

420 Day

                                             

                             Free 420 Hippie Hill Gathering in Golden Gate Park

420 Hippie Hill Gathering in Golden Gate Park

When
Sat Apr 20
Where
Golden Gate Park
Time
9am - dusk
Cost
Free
Tags
Marijuana / CannabisCommunity



4/20 at Hippie Hill is a San Francisco tradition said to date back to the1970's. Each year, tens of thousands of people organically arrive from all over to celebrate the use of Cannabis. This years celebration is very special as it marks the first year that cannabis will be legalized for adult-use in California, and the second year that the event will be officially organized in partnership with various city departments. 

See full list of events on Saturday April 20th here: 
https://www.sfstation.com/2018/04/13/bay-area-420-event-guide/

WHAT TO EXPECT
The event will remain free and open to the community
Dedicated Food area - Munchie Land!
Permitted food and retail vendors only
Unified sound system for background music
Increased amount of port-a-potties in & around the park & neighborhood. 
Added security in and outside the park
A fence to enclose the entire venue so attendees can be monitored to ensure compliance
Medical Emergency services: EMT & Ambulances on-site
Dedicated clean up crew for the Upper Haight and surrounding neighborhoods
Monitored entrances to the event area
No Minors under 18 allowed in event area

RESTRICTED ITEMS
The items listed will not be allowed in the event area.

Unpermitted Vending not allowed - permits must be obtained through event organizers. General street vendor permits not accepted. 
Tents, Canopies, Tables, or other structures
Coolers larger than 9”x12”
Barbecues or cooking equipment
Amplified Sound Equipment
Generators
Glass
Wagons or Carts
Drones / aircrafts
Weapons of any kind
Pets (service animals ok)

Street Closures:

"Please note that starting at 6AM on Friday, April 20th that JFK Drive between Kezar Drive and 8th Avenue will be closed to the public and vehicles, as well Nancy Pelosi Drive and Bowling Green Drive all the way to MLK Jr. Drive." via @RecParkSF

Map: https://twitter.com/RecParkSF/status/986687657005670400

More information here:

https://www.420hippiehill.com/

Is this a free event? 
Yes, this is a free event. 

What time should I get there? 
Gates open at 10:00 a.m. PST. We HIGHLY SUGGEST early arrival as entrances get congested in the later afternoon you do not want to miss the legendary moment. 

What time will the event end? 
All music and event programming will end at 5:00 p.m. PST, and all attendees must exit the official event grounds by 6:00 p.m. PST.

Do I need to bring proof of registration to the event? 
Proof of registration is not required. Eventbrite registration is not required. 

What is the age requirement to attend? 
You must be 18 years or older to attend the event. 

Can I purchase cannabis inside the event? 
Currently as the city still works to create regulations and ordinance around Cannabis events, sales of cannabis inside the event is prohibited. We strongly discourage patrons from buying any unlicensed untested product that they may come across inside the park. There are many great dispensaries all around San Francisco you can stock up at prior to the event. 

Can I bring my own Cannabis? 
Yes, you can bring your own cannabis into the event. We have a strict no glass rule, do not bring your glassware or glass storage containers. This is a safety precaution. One of our sponsors will be giving out free rolling papers! 

Can I bring food? 
You may bring food as long as it is not in large coolers or trays. We do not allow mass distribution or sale of food products. Any large amounts of baked goods or food items packaged for distribution may be confiscated by security at the gates. 

What if it rains? 
This is a rain or shine event. 

Can I bring my children?
No minors, regardless if accompanied by a parent or guardian, are allowed into this year’s event. Anyone under the age of 18 is prohibited from entering. 

Can I come in and out? 
Yes, This is a free event. You may exit and re-enter. 

Can I bring my bong? 

Only if it is not glass. For safety reasons we have a no glass rule.
        



Saturday, March 30, 2019

Love is in the House: Stephen and Mystic Marley Illuminate One Take Acoustic Jams Tour





By Shelah Moody

     Stephen Marley’s One Take Acoustic Jams show is full of beautiful surprises.
     March 16 was a great day for reggae music; as many Jamaicans were rejoicing at the return of Buju Banton, who performed his “Long Walk to Freedom” concert at National Stadium in Kingston after serving a nine year prison sentence in the U.S.  
         Many miles from Jamaica, across the sea on the night of March 17, St. Patrick’s Day,
another historical event took place in Berkeley, CA.
     Grammy winning reggae artist Stephen “”Ragga” Marley brought his One Take Acoustic Jams Tour to the UC Theatre.


    The first beautiful surprise was Marley’s 21-year old daughter, Mystic Marley, who opened the show. As a child, Mystic and her siblings would often join their father in stage at the end of the show.
       Now a grown woman, Mystic took the stage as a solo artist, showing off her robust vocals and deft songwriting skills. Mystic’s vocals have the rebel quality of a Lauryn Hill and the sass of Stephen Marley’s long time backing vocalist, Rica Newell. (https://m.youtube.com/watch?v=f7q-B6ppceE)
        After a short break, Stephen Marley emerged in a cloud of smoke and began playing the conga drums. The stage was beautiful lit in the Rasta colors of red, green and gold by creative consultant Nesta Garrick. A tapestry of Ethiopia’s ruler, Haile Selassie I,  hung above Marley’s head and a gold statue of the Lion of Judah sat by His side.
   
     Marley and his band opened with an Ethiopia-inspired instrumental, telling his story on the acoustic drums and transporting the audience from Africa to the Caribbean to America; and also channeling his iconic father, Bob Marley. (https://m.youtube.com/watch?v=424UWbAdq4Y).

      “Greetings in the name of His Majesty, Haile I, Selassie I the first, Jah Rastafari!” Marley proclaimed.

      “Love is in the house! Yeah!”

        This set the tone for the rest of the show.

      Another beautiful surprise: Marley was backed by some of finest musicians in the business: Grammy winning producer Lamar “Riff Raff” Brown on keyboards, Ranoy  Gordon on guitar, Christopher Meredith on bass, Wilburn “Squidly” Cole on percussion and Nicholas Laraque on flute, saxophone and clarinet. (Marley and Laraque are the greatest collaboration since Branford Marsalis and Sting).
   A beautiful surprise is that Marley’s One Take Acoustic Jams show is mildly electric, but just enough to give it a symphonic feel. But Marley’s raspy, gut wrenching voice has so much soul that it needs very little musical accompaniment. Like his father, Stephen Marley has a keen sense of harmony and his voice caresses a melody.

    During the one hour minute set, Marley moved the audience with songs of freedom, songs of love and songs of redemption. Marley performed songs made famous by his father, including “Small Axe,” “Rainbow Country,” “Misty Morning” “All Day” and original songs from his award winning albums, “Mind Control” and “Revelation Part 1: The Root of Life” and Revelation Part 2: The Fruit of Life” Marley even sampled a bit of electronic dance music with “Revatuo Party.”
     The show’s climax was brilliant. Laraque delivered a Rasta-funky clarinet solo while Marley chanted “Jungle Fever” and played the acoustic drums. Then, the band segued into “Bob Marley’ Could You Be Loved” and Marley called Mystic on stage to song with him. (https://m.youtube.com/watch?v=NSirDZb-DAw)
    “This is my daughter!”  !Marley beamed, after giving Mystic a huge hug,
    “Yeah! Generation to Generation.”
      After killing them softly, Marley brought the audience back to earth with his poignant ballad: “It’s Alright,” tapping into the ethos of a generation.

I've been a stranger to myself
I've felt alone like no one else
I've seen the good suffer long
I've felt the power of love
I've made a way out, flew where to go
And what's it all for? I don't know
But it must be said, just so you know
That it's alright, it's alright, it's alright
Yeah yeah yeah yeah.”

   Another beautiful surprise: Marley hosted a paid meet and greet after the show at the UC Theatre after the show. Fans got the opportunity to chat with Marley and even take selfies with him. They walked away with an autograph poster and a copy of his latest CD: “One Take: Acoustic Jams.” Proceeds went to benefit the Ghetto Youths International Foundation, a non profit that Marley set up with his brothers.




Tuesday, March 12, 2019



(MONTEREY, CA – February 2019) For the past 10 years, the California Roots Music and Arts Festival has delivered top tier reggae and roots music to thousands of fans to showcase music, community, and culture in Monterey, California. The event has garnered critical acclaim and coverage from national media outlets including Forbes, The Wall Street Journal, Billboard, Pollstar, and Pitchfork.
 
One of the key features that sets California Roots apart is the dedication to creating an environmentally conscious event that benefits the surrounding community, educates and engages the attending fans, and provides a music festival model that is truly sustainable. By aligning with other like-minded companies, California Roots continues to make earth-wise choices and hold firm on their commitment to be a sustainable event. Partnering with Blue Strike achieves such a commitment.
 
Since 2011 the festival has enlisted the help of Blue Strike to create a successful waste diversion program by creating top tier policies and a sustainable framework for the festival. What started out as a simple recycling program has blossomed into a complete over hall of the supply chain. By implementing simple changes like compostable dining ware, to elimination of single use cups and food waste diversion programs, California Roots has successfully eliminated almost all landfill waste generated.
 
The 3-day festival has seen impressive numbers to showcase how their environmental partnership with Blue Strike has already made an impact.  For example, in 2018 CaliforniaRoots had just over 24 tons of material recycled, this equates to 3 tons of methane emissions abated or removing 15 cars off the road for an entire year! And since working with Blue Strike California Roots has successfully recycled 70 tons of material generated by the festival, this can be equivalent to 1.31-acre feet of landfill space saved. Similarly, food waste diversion in 2018 alone was 4 tons, which is the weight of 26 gorillas, and to date, they have diverted 18 tons – equivalent to the energy use of 8 homes for 1 year.

Every year Blue Strike works with California Roots to raise the bar for waste diversion. This year the festival is committed to sending zero items to the landfill. They urge fans to be prepared to pack out all non-recyclable or non-compostable items they bring into the festival out with them to help send as little materials to the landfill as possible. “Our motto this year will be ‘pack it in, pack it out’ in hopes to eliminate all non-compostable items,” comments Dan Sheehan festival producer, “we’ve been working towards this goal for the last 9 years with Blue Strike, and we have been very impressed with what we’ve accomplished.” Blue Strike adds, “We are excited to continue another year in pioneering a sustainable music festival with California Roots, built on the foundation of responsible procurement and fan outreach and education. Blue Strike works with Roots to make sure everything they purchase for the event can be recycled, composted or reused. We are asking fans to do the same to help us achieve zero waste."
 
Cali Roots X will take place at the historic Monterey County Fair and Event Center from May 24-26, 2019. In addition to presenting an excellent line-up, the 2019 festival features a diverse selection of the best food Monterey has to offer. Between sets, attendees can take in and enjoy pop up performances, DJ sets, and unique art installations. All of these fine details come together to create the Cali Roots experience. Tickets are on sale now and available for purchase here . Full artist lineup and day by day breakdown is listed below or can be found here.
 
Friday, May 24
Stick Figure  
Ben Harper and The Innocent Criminals
Atmosphere
Citizen Cope  
Steel Pulse  
The Green  
Common Kings
Fiji
The Skints
Don Carlos    
Ballyhoo
For Peace Band
 
Saturday, May 25
Slightly Stoopid and Friends   
Dirty Heads  
Tash Sultana  
Pepper
Protoje
The Expendables
G Love and Special Sauce
The Movement  
Iya Terra  
Jo Mersa Marley  
Ocean Alley
Roots Of Rebellion
 
Sunday, May 26
Rebelution   
SOJA  
UB40 feat Ali, Astro  
Nahko    
Cypress Hill (performing Black Sunday)
Collie Buddz
Matisyahu (Performing songs from Live at Stubbs)
Alborosie   
Dread Mar I  
Jesse Royal  
Kabaka Pyramid  
Xiuhtezcatl
The Elovators
 
FESTIVAL DETAILS
The 10th Annual California Roots Music and Arts Festival
Dates: Friday, May 24, 2019 – Sunday, May 26, 2019
Time: 10:00 am – 11:00 pm PDT
Venue: Monterey County Fair and Event Center
Address: 2004 Fairground Road, Monterey, CA 93940
Admission: Varies
Age restrictions: All Ages
 
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