Cham - I Don't Care [Official Video 2017]

Brand New Worldwide Premier of “I Don’t Care” Video by Reggae Superstar Baby

Cham - debuted on Reggaeville Thursday, September 28, 2017

Song & Backstory Sends the Message to Youth to Always Persevere, Be Strong and Stay

Focused in the Face of Criticism



The Brand New Cham “I Don’t Care” music video project was made possible when producer

Tullah Carter ran into a longtime acquaintance, Keith “K Dub” William, a legendary artist,

former Oakland school educator, and local community activist who invited her family to his

skateboard event at De Fremery Park in Oakland, CA earlier this year.

The opportunity to produce a video with Cham, (who is known in the Reggae world for his

major hit song Ghetto Story with Alicia Keys), was a blessing as he was the perfect artist to

be featured in this music video. His own life's struggles, as told through his music, speak to

helping build-up underserved communities of young people around the planet.  As a devoted

husband and father, Cham is active with his son life, even on the soccer field, participating as

a Soccer Dad.



The timing was perfect for his participation in the video as he was just releasing his long-awaited

CD, Lawless. The track I Don't Care sends the timely message of “Be strong and focused in

the face of criticism” that needs to be heard by anyone that is able to listen...especially our

inner-city youth that face multiple challenges.

Ms. Carter was overwhelmed by the all of the effort that went into providing this group of

diverse, underserved youth, (mostly boys and a couple of girls), a skateboarding event of such

magnitude! It was like a “skateboard festival”.  She knew K Dub was a master mixed-media

fine artist, a mover-and-shaker from the Long Beach, CA community, and that he had been

transplanted into the Oakland scene years ago, but it was her first time witnessing how he “got

down” in the community with the kids, providing them a solid sporting activity in one of the

most challenging neighborhoods of West Oakland.

The youth-oriented skateboarding event touched her own passion and she felt a strong desire to

bring some attention to this project, the kids and a special place in Oakland called Town Park

Skateboard Park.  While sitting at the park, inspiration struck that she should produce a Reggae

music video about K Dub kids while focusing on his larger-than- life mission of giving back

to the kids and providing a safe place to be afterschool-- thus keeping them off the street

during a crucial time when bad things happen to innocent kids.

As with any successful endeavor, the location is everything and is a big part of this story. K Dub

consciously chose to build the skate park at the historical De Fremery Park, the former



gathering site for the Black Panther Party over 50 years ago; symbolically, bits of Black Panther

theme are used in the video, paying homage to the legacy of a struggle that is still going on.

Another major part of this Oakland-Jamaica- Reggae collaboration is Ms. Carter’s own back

story. Being a hardcore Reggae lover/businesswoman/supporter for many, many years, she was

inspired by the idea of trying this unique story together with the fabulous murals of Town Park

serving as the backdrop, accompanied by the Reggae music of an authentic Jamaican Reggae

Dancehall Artist - Cham a.k.a. Baby Cham.

You cannot create a world-class video without a world-class filmmaker...and that is Benjamin

Lidsky, whom Tullah met in Israel at the Reggae in the Desert Festival while shooting

the “Make A Sacrifice” video with the Reggae artist Queen Omega.  Ben’s energy, vision and

generous spirit made it a magical experience (that is another story), so she knew then that she

wanted to work with him again in the future, for he is a blessed individual. Again, with perfect

timing and a major blessing, Ben was available to fly over and shoot the video.



Finally, all the people who collaborated to make this music video happen were all about Reggae

music…from Oakland to Jamaica to Israel… at the end of the day, we really do Rally round

the Red, Gold, Black, and Green.

Video producer Ms. Tullah Carter has been active in the Reggae scene for decades with roles

ranging from Visa Consultant to Artist Management.

Cham’s new album Lawless is available online at record stores worldwide. Video Debuted

on www.ReggaeVille.Com & Reggaeville’s Youtube Channel. I Don't Care now playing on Streetwise Radio.