Wednesday, December 23, 2020

Royal Blu x Runkus - G (official music video)




Royal Blu And Runkus Remind You To
Keep It “G” With New Single
 
 
 
 
There has been quite a bit of talk surrounding the ever-changing nature of the music emerging from Jamaica these days. It is apparent that many artists and producers have been ‘colouring’ their music with not only the classic, traditional sounds of reggae and dancehall, but with other genres as well, thus creating something entirely unique. This ‘revival’ is no stranger to rising artist Royal Blu who is always ‘pushing the needle’ with his flows and sounds. The most recent product of this is “G”, a traphall song with an old-school dancehall classic beat at its core.

The single features fellow Delicious Vinyl Island labelmate Runkus, and is produced by J.LL. The production of the beat came out of a conversation Blu and Runkus had when they were selecting riddims for a freestyle during a sound system show.

“I instantly thought of the Stalag Riddim, and these lyrics ended up fitting perfectly on it,” Blu said.

"So, from the reception it got at the show, Runkus brought up the idea to sample the riddim and have J.LL. produce it.”

Blu describes “G” as a song encouraging people to keep their energy consistent throughout everything.

“Since doing music professionally, there have been many naysayers and people who didn’t believe in my sound or image,” he said.

People who avidly tried to block me out. So I’m really just expressing how people can switch up based on success and try to be a part of the ‘bandwagon’.“

Along with the single, a video was shot on location at Blu’s alma mater, the Meadowbrook High School by director Fernando Hevia, and produced by the artists’ record label, Delicious Vinyl Island. It features cameos from fellow artists Leno Banton, Naomi Cowan, Courtni, Zhayna, Jamila Falaka and more. 

The single is set for release across all streaming platforms on Friday, December 18. 

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